Emily Campbell is a product designer with experience building engaging, simple, and accessible products for millions of happy users

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Recent Writing

The empathy paradox

Empathy is so hot right now. Whether you’re a user experience professional, visual designer, marketer, developer, empathy is the new skill to have. Unfortunately, like most buzz words that become jargon, the value of the word is being lost in the noise. What really is empathy? The first definition that may likely come to mind is […]

What do top UI designers do differently?

Yesterday, I was asked to answer a question on Quora: What do the top 1% of user interface designers do differently than the other 99%? I think the original poster was assuming that the top eschelon of UI designers use different tools or techniques in their practice. However, I see expert UI design differently. Those designers […]

This may be the best UX quote I have ever read

I stumbled upon this great article,  Slaying 5 UX myths for the good of mankind, and was blown away by the reality (and humor) of this quote: Gone is the view of humans as rational beings who make decisions based on logical reasoning. Embrace instead humans as they are, turning to intuition when too tired […]

The pre-processor isn’t the problem with your CSS

There has been a lot of bashing on pre-processors lately, and rightfully so. Sort of. Certainly, these tools, such as SCSS and LESS, can result in excessive bloat and specificity issues in their generated CSS. Lyza Gardner struck the nail on the head in A List Apart this month: Pre-processors have a way of keeping us at arm’s […]