I’m a designer focused on creating a powerful attachment between people and digital products in a way that solves human needs while meeting business objectives.
Our experiences with products are shaped by our personal lives, company culture, physical abilities, and many more influences beyond the product itself. Before someone even touches an app or website, and well after they close it, 1000 things might happen that impact their relationship to what we design. Good design depends on our intimate understanding of the people using it, the institutional structures that govern them, and the business opportunities to implement long-term improvements to their lives.
I believe a design-centered strategy enables companies to communicate better internally, validate and deploy features to market efficiently, and create a culture where the best ideas are shared and acted upon. I facilitate collaboration with other disciplines and stakeholders to elevate the value of design and the strength of our solutions.