Often we forget that our audience is not just white, middle class Americans using their retina Macbook Pros to access our sites with highspeed internet. We are experiencing an increase in empathy and care in our industry, and programs like Facebook’s 2G Tuesday are showing progress, but it’s clear we have a long way to go.
Article • Australian Gov't Digital Transformation Office
“As human beings, we think we make rational decisions every day, but in fact, we’re all seeing the world under a set of behavioral illusions that can really muck up our decision making. These are called cognitive biases. They are sort of like optical illusions, but instead of interfering with the way we see things, they get in the way of our behavior when we make decisions and solve problems. Being aware of these biases can help us make better decisions.”
“We can’t impose our will on a system. We can listen to what the system tells us, and discover how its properties and our values can work together to bring forth something much better than could ever be produced by our will alone.”
Not a strict “anti-Dribbble” rant, but still a great critique on the commoditization of design.
“We subconsciously think we have reached a state of judgement where we can give another designer’s work a once-over and raise or lower our thumb in perfect confidence of correctness; simply because it does not match the visceral appeal of what we are accustomed to seeing in our cultivated circles.”
“The users don’t know. You can’t get blood from a stone. Users are not a good source of software. You’ve got to software built and designed by experts…We are the experts, we are the grownups, and the users are like five-year-old kids. That means that everything we do focuses on them and we never let them in command.
When they say, ‘we want ice cream, we want candy,’ no, you don’t give them ice cream and candy, but you realize that they are hungry and that you need to feed them. So you give them the broccoli and the livery.
IX designers talk to the users, but they will never ask the users for answers, because the users don’t know what those answers are.”