photo of me, Emily Campbell

Design is strategic

I'm a senior product designer with experience building consumer and enterprise products for millions of users.

I believe a design-centered strategy enables companies to communicate better internally, validate and deploy features to market efficiently, and create a culture where the best ideas are shared and acted upon. I work to elevate the value of designers and our process, and to facilitate collaboration with other disciplines and stakeholders.

A coworker recently described me as “a designer who knows how to get things built.” I work across the entire design process: research, product discovery, execution, experimentation, usability testing, client success, and evaluation. I don't consider a design successful until I can demonstrate that it created value or solved a real need.

Some background

My degree is in Economics. This might seem strange for a designer, but it aligns well in my experience. Some things I practice:

  • Look to data for trends, but validate with qualitative observation;
  • Use models to explore and communicate concepts, but don’t forget to account for edge cases and outside influence;
  • Remember that humans are often irrational but trend toward normality over time and in numbers.

Currently, I am a design specialist on the design transformation team at InVision. Previously, I was enterprise design lead and (later) product manager at Degreed, and lead design at HackerRank. I’ve built and maintained design systems, experienced rapid company and user growth, scaled products across platforms and languages, and worked with some incredible teams.

On the side, I mentor junior designers through Design Lab and Out of Office Hours. You'll also find me practing yoga, meditating, raising my wonderful kids, and exploring the desert southwest, which I am lucky to call home.

Find me elsewhere

You can email me at emily@eloudesign.com anytime, though you'll get a response faster by DMing me @elou on Twitter. I share work in progress when I can on Dribbble. While I'm trying to post more frequently on this site, I sometimes post longer (more polished) essays on Medium. And if you want to see what I'm learning or finding interesting lately, follow me on Degreed.

Images showing my different interests such as hiking and rafting