Whether you’re a user experience professional, visual designer, marketer, developer, empathy is the new skill to have. Unfortunately, like most buzz words that become jargon, the value of the word is being lost in the noise.
What really is empathy? The first definition that may likely come to mind is “the ability to put yourself in someone else’s shoes.” Much like its cousins, sympathy and mindfulness, its a skill that requires emotional intelligence and awareness.
On the surface, it makes a lot of sense. By empathizing with our users (clients, colleagues, etc), we are able to create more meaningful experiences, and therefore better designed products. However, there’s a paradox to empathy: The more we think we know another’s needs, the less effort we make to find out what their real needs are.