Topic: “design industry”

Designer: It’s what you do not what you’re called

As designers, we spend far too much time analyzing how to refer to ourselves. “Product designer, UX/UI designer, visual designer, full-stack designer, lead designer of products”…do any of these really tell you about the person behind the title? If you saw a resume with one of these titles at the top, would it shape your expectations?

My bet is, no.

For example, I have reviewed countless resumes for people heralding themselves as a UI/UX designer because they have worked with wireframes. Often times, these individuals have never once spoken to an actual user or conducted any user research.

But can you blame them? Read any job description for designers, and you’ll think you can only be hired if you can conduct research, generate content, formulate an app’s infrastructure and key interactions, test prototypes, design the whole thing using the latest trends, and then launch the product with CSS, HTML, and Javascript.

It’s no wonder designers are forced to market themselves as the full package, even if it’s just to get a foot in the door. Plus, descriptions like these contribute to imposters syndrome. Your company may be missing out on the perfect candidate because he didn’t think he fit the full description of what you were seeking.

As an industry, I think it’s time we take a step back and just embrace the title “designer”. That, in of itself, expresses so much. (more…)